Case Study: a leading U.S. airline drives brand awareness and ticket sales with Digital Remedy

a leading U.S. airline boosts brand consideration and attributed revenue with Digital Remedy

a leading U.S. airline sought to increase brand awareness and drive ticket sales, focusing on frequent flyers in key regions where conversions were difficult. Their challenge was finding a full-service partner to manage a full-funnel campaign across multiple KPIs using premium OTT inventory while maintaining a low cost per acquisition. They partnered with Digital Remedy for its activation and measurement solutions.

Digital Remedy implemented a solution using its premium inventory partnerships with streaming publishers like Hulu and Paramount. Through a brand lift study, transparent communication, and sophisticated measurement via the Digital Remedy Platform, the campaign was optimized across upper and lower funnel KPIs. The results included a significant lift in brand consideration, a high video completion rate, and over one million dollars in attributed revenue, exceeding all expectations.