Case Study: a fintech ecommerce customer service payment platform drives new account sign-ups with Digital Remedy

a fintech ecommerce customer service payment platform drives new account sign-ups with Digital Remedy and $0.24 homepage visits CPA

A fintech ecommerce customer service payment platform sought to leverage the engaging, non-skippable environment of OTT/CTV to reach its niche audience at scale. The challenge was to combine the performance targeting of digital media with the branding power of linear television. To achieve this, they partnered with Digital Remedy.

Digital Remedy implemented a solution utilizing fashion, shopping, and tech publishers alongside ACR data to target a specific audience. Through real-time optimizations based on conversion data and full-funnel attribution, they shifted budget towards the highest-performing variables. This strategy drove significant results, delivering over thousands of new account sign-ups and achieving a cost-per-acquisition for homepage visits of $0.24.

Fintech Ecommerce Customer Service Payment Platform