Case Study: a DTC women’s apparel brand nearly triples ROAS with Digital Remedy

a DTC women’s apparel brand nearly triples ROAS with Digital Remedy

A direct-to-consumer women's apparel brand wanted to determine the effectiveness of digital audio, specifically podcast advertising, for driving site traffic and purchases among its key consumers. The brand partnered with Digital Remedy and its Performance Driven Solutions to launch and measure its first campaign in this channel.

Digital Remedy implemented a campaign using sequential messaging, delivering display ads to target audiences after they were exposed to a podcast ad. Their team made real-time optimizations based on conversion data, shifting budget to the highest-performing variables. The solution drove over 7.4k homepage visits, nearly 800 checkouts, and over $122k in revenue, achieving a 291% return on ad spend for the client.