Case Study: VMware Tanzu achieves 290% pipeline growth with Digital Reach Agency's cross-platform ABM strategy

VMware Tanzu boosts pipeline 290% with Digital Reach Agency

The customer, VMware Tanzu, needed to quickly implement a full-funnel paid media strategy across multiple platforms to increase visibility and drive engagement with key stakeholders at target accounts worldwide. They partnered with the vendor, Digital Reach Agency, to achieve this in a tight three-week timeline.

Digital Reach Agency built a custom cross-platform ABM strategy, creating paid media campaigns from the ground up for Google Search, LinkedIn, Facebook, and X. This solution delivered highly relevant content to target accounts, which led to a 535% increase in opportunities and a 290% increase in pipeline influenced year-over-year. The efforts by Digital Reach Agency also resulted in a lower-than-industry-average cost-per-lead for VMware Tanzu.

VMware Tanzu