Case Study: ReadMe doubles qualified lead volume with Digital Reach Agency

ReadMe doubles qualified lead volume in 2 years with Digital Reach Agency

ReadMe, a company with a split audience of individual and academic users, was struggling to generate qualified leads and lacked a significant competitive presence. They engaged Digital Reach Agency to help reactivate their Google search strategy and provide strategic guidance on their paid media efforts to address these challenges.

Digital Reach Agency implemented a sophisticated paid search campaign segmented into branded, non-branded, and competitor traffic. They created a self-selecting conversion process and managed the development of new landing pages to improve audience segmentation and user experience. As a result, ReadMe doubled its qualified lead volume and pipeline while maintaining lead quality, also generating double-digit self-selected conversions and eight target account opportunities.

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