Case Study: NetSPI achieves 106% more SQLs with Digital Reach Agency

NetSPI increases SQLs by 106% with Digital Reach Agency

Digital Reach Agency partnered with NetSPI, which was struggling with an overly complex and underperforming paid media program. The challenge involved a lack of clean execution, proper tracking, and effective budget control, which prevented the program from generating sufficient pipeline for its spend.

DRA audited the full environment and rebuilt campaign operations, improving Marketo integration and launching new initiatives like display advertising and 6sense audience targeting. As a result, NetSPI increased SQLs by 106%, decreased cost per lead by 19%, and reported that paid media’s share of total opportunities increased threefold. Digital Reach Agency successfully turned paid media into a major pipeline driver for the client.

NetSPI