Case Study: Cisco Jasper reduces cost-per-lead by 90% with Digital Reach Agency

Cisco Jasper reduces cost-per-lead by 90% with Digital Reach Agency

Digital Reach Agency partnered with Cisco Jasper, a leader in the Internet of Things (IoT) industry, which was struggling with inefficient ad campaigns and a lack of conversion tracking. The customer needed to achieve consistent, provable growth from its paid media channels but was not optimizing its strategies based on results.

Digital Reach Agency implemented a comprehensive solution that involved tracking valuable user actions and rebuilding campaigns with a focus on long-tail IoT keywords. This strategy, combined with continuous optimization, resulted in a 90% decrease in cost-per-lead and an increase in monthly lead volume while decreasing cost-per-click.

Cisco Jasper