Case Study: AdRoll boosts mobile performance and SEO with Digital Reach Agency

AdRoll cuts mobile bounce rate by 6% with Digital Reach Agency

AdRoll, an e-commerce marketing platform, was experiencing a high bounce rate on its blog as a side effect of its traffic growth. With Google's algorithm increasingly prioritizing mobile performance, AdRoll partnered with Digital Reach Agency to improve its blog's mobile user experience and SEO.

Digital Reach Agency implemented a mobile-optimized user experience for the blog and scaled out a new content strategy focused on competitive gaps and new product releases. This solution decreased the mobile bounce rate by over 6% and reduced load speed by over 3 seconds. The efforts also secured multiple new page 1 keyword rankings and significantly improved organic traffic and user experience.

AdRoll