Case Study: Accuris improves RevOps efficiency and reporting with Digital Reach Agency's HubSpot-Salesforce integration

Accuris saves 240 hours in 3 months with Digital Reach Agency

The customer Accuris faced a challenge with its marketing and sales systems, as its HubSpot and Salesforce platforms were siloed and not communicating. This created a significant manual workload for its sales operations team and hindered its ability to convert demand into sales. Digital Reach Agency was brought in to integrate the systems and build core marketing automation processes.

Digital Reach Agency implemented a solution that integrated HubSpot with Salesforce, built out lifecycle management and lead scoring, and established attribution processes. This saved the Accuris sales ops team 240 hours of manual work in three months and reduced system sync errors by 95%, from over 9,000 to just 390.

Accuris