Case Study: Laminaat boosts conversions and revenue with Digital Present

Laminaat boosts conversion rates and revenue with Digital Present

The customer, Laminaat, a company providing high-quality laminate flooring solutions, faced a challenge with their existing website which had a conversion flow that created friction and limited sales potential. Their goal was to modernize the platform to improve the buying experience and support sales performance, so they engaged vendor Digital Present for a redesign.

Digital Present analyzed the site and redesigned the entire purchasing journey with a conversion-driven UX focus. They simplified navigation, clarified product presentation, and created a more intuitive path to checkout, alongside a visual refresh. This solution led to a significant increase in user engagement and a substantial boost in conversion rates, resulting in a marked increase in overall revenue for Laminaat.

Laminaat