Case Study: Dropbox Sign achieves faster lead growth and lifecycle visibility with Digital Pi

Visibility into Lead Lifecycle Accelerates Sales Growth for HelloSign.

The customer, HelloSign (now known as Dropbox Sign), faced a significant challenge in nurturing and cross-selling across its rapidly growing customer base due to an ineffective marketing automation system with two separate databases. This made lead scoring and nurturing nearly impossible, creating an urgent need to unify their database and implement an effective lead lifecycle. They engaged vendor Digital Pi for a Gold Standard Marketo implementation.

Digital Pi implemented a standardized and scalable marketing automation foundation for HelloSign, which included new lead scoring and lifecycle development. The results were immediate and substantial, with sales leads growing by more than 40% in the first month alone. The solution also provided enhanced visibility across the customer lifecycle, empowered teams with greater efficiency, increased sales deal sizes through cross-sell opportunities, and enabled the successful launch of a new enterprise thought leadership program.

Dropbox Sign

Jackie Davis

Senior Manager of Marketing Campaigns