Case Study: Pepperdata Improves Marketing Measurement and Shortens Sales Cycles with Digital Pi

Simplified Marketing Operations Improves Measurement, Shortens Sales Cycle for Pepperdata

Pepperdata, a company providing big data application performance software, needed to improve its marketing measurement and sales alignment. Their process for tracking programs was manual and inaccurate, making it difficult to prioritize quality leads for sales. To address this challenge, Pepperdata engaged vendor Digital Pi for a strategic implementation of their Marketo platform to streamline operations and gain better visibility into the sales cycle.

Digital Pi implemented its Gold Standard Marketo Implementation, which included a new lead scoring model and a standardized lifecycle process. This solution provided Pepperdata with the data to make faster decisions and greatly improved operational efficiency. The results included a significant increase in marketing ROI, higher lead quality, and stronger sales and marketing alignment. Digital Pi's work helped Pepperdata shorten its sales cycle and increase its opportunity rate.

Pepperdata

Becky Mendenhall

Demand Generation Marketing Manager