Case Study: Tipalti achieves 250% revenue growth with Digital Pi marketing automation

Marketing Automation Accelerates Revenue Growth

Tipalti, a cloud-based B2B payment solution provider, was scaling its next phase of growth and needed to build a data-driven marketing organization from the ground up. With limited staff and a very short timeline, their new CMO required a fast implementation of a marketing automation system with robust reporting to support their strategy. Digital Pi was engaged to provide a Gold Standard Marketo implementation.

Digital Pi executed an aggressive plan, completing the implementation and Salesforce.com integration in under 75 days. The solution provided end-to-end funnel visibility, enabling Tipalti to attribute revenue to specific lead sources and optimize inbound marketing campaigns. This data-driven approach was a major contributor to the company achieving 250% annual revenue growth.

Tipalti

Rob Israch

Chief Marketing Officer