Case Study: A10 Accelerates Sales Velocity and Improves Lead Visibility with Digital Pi

Lead Lifecycle Visibility Accelerates Sales Volume and Velocity for A10 Networks

A10 Networks, a global application networking and security company, sought to improve the consistency of its global marketing teams and scale its programs effectively. The challenge was gaining a holistic view of its marketing database and lead lifecycle to make smarter investment decisions. To address this, A10 engaged with vendor Digital Pi for a strategic Marketo implementation.

Digital Pi provided a comprehensive solution that included developing a new lead lifecycle model with tagging, scoring, and statuses. This established crucial visibility into the marketing and sales funnels. The results were significant, with A10 Networks accelerating its sales lead velocity by more than 50% and gaining the ability to make data-driven decisions that increased marketing ROI.

A10

Graham Aristide

Marketing Operations Manager