Case Study: Evernote achieves MQLs in under two months with Digital Pi's Marketo implementation

Evernote - Customer Case Study

Evernote, a company that provides a platform for capturing and organizing ideas and projects, faced the challenge of launching a new Marketo instance without the internal expertise or personnel to support it. They needed a partner to handle the complex Salesforce integration, customized analytics, and process documentation to ensure a successful implementation and get the most from their new marketing automation platform. They sought the expertise of Digital Pi for their Marketo consulting and implementation services.

Digital Pi integrated seamlessly with the Evernote team, providing a holistic solution built on their Gold Standard framework. They configured the entire Marketo instance, including Salesforce integration, analytics, and program templates. As a result, Marketo was up and running in less than two months, and Evernote generated marketing qualified leads (MQLs) for the first time ever. Digital Pi's efficient and partnership-focused approach fundamentally changed how Evernote communicates with prospects.

Evernote

Sterling Bailey

Sr. Director Marketing Infrastructure