Case Study: GuideSpark doubles marketing influence on pipeline with Digital Pi

Data-Driven Demand Generation and Reporting Accelerates Revenue Growth for GuideSpark

Guidespark, a provider of employee communication video solutions, faced a challenge in connecting its marketing activities to revenue. With a small marketing team supporting a large sales force, they lacked the reporting infrastructure to track marketing's influence on deals or justify their spend. They were using manual methods and could not determine which channels were generating pipeline, making strategic investment decisions difficult.

Digital Pi implemented a holistic marketing automation reporting solution built on their Gold Standard architecture. This provided Guidespark with the data structure and analytics to track every marketing touchpoint and tie programs directly to pipeline and revenue. As a result, Digital Pi helped Guidespark double its marketing influence on pipeline, cut its cost per lead by 50%, and achieve a 15-fold increase in customer engagement through more effective nurturing programs.

Guidespark

Jessica Kao

Senior Manager Demand Generation