Case Study: Aerohive Networks achieves data-driven marketing visibility with Digital Pi

Data-Driven Decisions with Hybrid-Centralized Campaign Management Fosters Growth and Engagement for Aerohive

Aerohive Networks, a company providing scalable mobility solutions, faced a challenge in measuring customer interactions and making data-driven decisions across its diverse channels. Their marketing automation offered only limited reporting, hindering their ability to show marketing's influence on sales and foster cross-team dialogue. To address this, Aerohive partnered with vendor Digital Pi for a Gold Standard Marketo Implementation and lead lifecycle development.

Digital Pi implemented a comprehensive solution, establishing a new lead lifecycle and a hybrid-centralized campaign management center to ensure data consistency. This provided greater visibility into the sales pipeline, improved sales forecasting, and enhanced cross-team communications. The results included optimized global campaigns and increased marketing and sales productivity, allowing Aerohive to make intelligent, data-driven decisions more quickly.

Aerohive Networks

Kyausha Lewis

Senior Manager