Case Study: UMassFive College Federal Credit Union boosts direct deposit and eStatement adoption with Digital Onboarding

UMassFive College Federal Credit Union boosts direct deposit adoption by 25% with Digital Onboarding

UMassFive College Federal Credit Union, a community-focused credit union, faced a challenge in getting existing checking account members to adopt core services like direct deposit and eStatements after their initial onboarding period. To address this, they partnered with vendor Digital Onboarding and utilized its Nurturing platform's Retargeting feature.

Digital Onboarding implemented automated retargeting campaigns that sent personalized emails and SMS reminders to members. This solution drove significant results, including a 25% direct deposit adoption rate and a 22% eStatement enrollment rate among targeted members. Overall, UMassFive saw a 9% increase in adoption from new checking account holders, which strengthened member relationships and improved digital engagement.

UMassFive College Federal Credit Union