Case Study: Sound Credit Union achieves a 7% SMS conversion rate with Digital Onboarding

Sound Credit Union triples SMS performance to a 7% conversion rate with Digital Onboarding

Sound Credit Union, one of Washington state's largest credit unions, wanted to explore the untapped potential of text message marketing for cross-selling initiatives, having previously only used SMS for alerts. The challenge was to find a mobile-friendly way to strategically notify members about a new auto loan rate. They partnered with Digital Onboarding to utilize its engagement platform.

Using the Digital Onboarding platform, Sound Credit Union implemented an automated text-only campaign targeted at opted-in members. The solution delivered a 7% conversion rate, which is more than triple the industry average for SMS campaigns. This effort successfully proved that SMS is a viable, high-performing marketing channel that can strengthen member relationships and increase loan adoption.

Sound Credit Union