Case Study: P1FCU boosts direct deposit and eStatement enrollment with Digital Onboarding

P1fcu boosts direct deposit adoption 8% with Digital Onboarding

P1FCU, a credit union serving the Pacific Northwest, faced a challenge where many of its members were not receiving the full benefits of their high-yield checking accounts because they had not enrolled in required services like direct deposit and eStatements. To address this, P1FCU partnered with Digital Onboarding and used its engagement platform to nurture members and increase adoption of these key services.

Digital Onboarding implemented targeted email and SMS campaigns that directed members to personalized microsites with simplified enrollment tools. This solution significantly reduced friction for members, resulting in an 8% direct deposit setup rate and a 6.5% eStatement enrollment rate. These results exceeded P1FCU's goals and enabled members to earn higher interest, strengthening their overall engagement and loyalty.

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