Case Study: Hudson River Financial FCU boosts member engagement and cross-sell rates with Digital Onboarding

Hudson River Financial Fcu Increases Member Engagement And Cross Sell Rates

Hudson River Financial Federal Credit Union, a small New York-based credit union, wanted to modernize its new-member experience. Like many financial institutions, it had been relying on paper welcome kits and a handful of emails over 60 days to encourage adoption of services such as debit cards, online and mobile banking, eStatements, bill pay, and direct deposit, but the results were lackluster. The credit union partnered with Digital Onboarding, Inc. to improve engagement and better deliver on its promise of high-touch, high-tech service.

Digital Onboarding, Inc. implemented its automated new account activation platform to send new share and checking account openers personalized email and SMS messages that linked to a step-by-step digital guide. The solution helped drive strong measurable gains, including a 68% increase in e-statement enrollment, 26% more checking accounts in the first six months, 11% growth in online banking enrollments, a 15.8% lift in direct deposit enrollment among new members, and a 21.7% average increase in monthly debit card transactions.

Hudson River Financial Federal Credit Union

Michael Mattone

Vice President of Marketing