Case Study: Harborstone Credit Union boosts digital adoption and cuts acquisition costs with Digital Onboarding

Harborstone Credit Union boosts online banking enrollment to 60% with Digital Onboarding

Harborstone Credit Union, a financial institution serving Washington state, faced the challenge of low digital engagement from members who joined through indirect auto loans. These members were slow to adopt online banking, opt into communications, or open checking accounts. To address this, Harborstone partnered with vendor Digital Onboarding and leveraged its engagement platform to enhance activation and cross-selling while keeping acquisition costs low.

Digital Onboarding implemented an automated campaign featuring personalized emails and SMS messages that directed members to microsites and promotional landing pages. This solution drove remarkable results: 60% of targeted members enrolled in online banking, 18% opted into SMS communications, and checking account acquisition costs were reduced by 75%. The initiative successfully transformed a low-engagement segment into more active and profitable relationships for Harborstone Credit Union.

Harborstone Credit Union