Case Study: Garden Savings Federal Credit Union achieves 8X higher online banking enrollment and 2X e-Statements adoption with Digital Onboarding

Garden Savings Federal Credit Union Achieves an 8X Increase in Online Banking Enrollment and a 2X Increase in E-Statements Adoption

Garden Savings Federal Credit Union, a $350 million-asset credit union serving more than 25,000 members, wanted to make banking more convenient and help new checking account members quickly adopt key account services. To support that goal, it worked with Digital Onboarding, Inc. and its digital engagement platform to improve activation of services like online banking and eStatements.

Digital Onboarding, Inc. implemented a 12-month campaign of personalized email and SMS reminders for new checking account openers, linking them to step-by-step digital guides and stopping messages once members enrolled. The result was a significant lift in adoption, with Garden Savings seeing an 8x increase in online banking enrollments and a 2x increase in eStatements adoption.

Garden Savings Federal Credit Union

Michael Powers

Vice President Marketing & Lending