Case Study: CommonWealth One Federal Credit Union boosts engagement and cuts first-year attrition with Digital Onboarding

CommonWealth One Federal Credit Union cuts first-year attrition 10% with Digital Onboarding

CommonWealth One Federal Credit Union faced a challenge with high first-year attrition rates among its new checking account members. Despite efforts to boost engagement through personal outreach, results were minimal. To address this, the credit union turned to vendor Digital Onboarding, Inc. and its onboarding platform for a scalable, digital-first solution.

Digital Onboarding, Inc. implemented automated email and SMS campaigns that directed members to personalized microsites and self-service widgets. This solution successfully reduced first-year attrition by 10%, increased overall member engagement, and generated positive feedback on the improved onboarding experience.

CommonWealth One Federal Credit Union