Case Study: Certified Federal Credit Union Doubles Credit Card Cross-Sell Rate with Digital Onboarding

Certified Federal Credit Union DOUBLES its Credit Card Cross Sell Rate

Certified Federal Credit Union, a $634 million credit union serving members in the grocery industry, wanted to improve its credit card cross-sell performance and beat a 1% conversion benchmark. To support this goal, it worked with Digital Onboarding, Inc. and used its automated activation and marketing platform to run integrated, prequalified credit card campaigns.

Digital Onboarding, Inc. implemented personalized outreach across email, SMS, personalized web pages, letters, mobile app messages, and statement messaging, with spring 2020 offers tailored to each member’s prequalified credit limit and APR. The approach lifted cross-sell conversion from 1.02% in the fall 2019 campaign to 2.10% in the spring 2020 campaign, delivering a 2X increase in performance.

Certified Federal Credit Union

Jay Lassiter

Vice President of Marketing & Payments