Case Study: a UAE bank validates AI-powered lifestyle offers with Digital of Things

UAE Bank validates AI offers with Digital of Things in a 3-day study

The customer, a major UAE bank, partnered with Digital of Things to validate a new generative AI feature for its mobile app before launch. The bank needed to know if customers would understand and trust an AI assistant that recommended personalized lifestyle offers, or if the concept would create confusion and friction, potentially leading to a costly rebuild.

Digital of Things conducted a moderated usability study using a prototype, which revealed key areas for improvement in the user journey. Based on the evidence gathered, the client acted on DOT's recommendations to refine the feature. This research provided the confidence and direction needed to successfully launch the proof of concept, moving from a promising prototype to a live product shaped by real user behavior.