Case Study: Noon enhances the shopping experience with Digital of Things

Noon improves shopping usability with Digital of Things in 10-user testing

The customer, Noon, a major online marketplace in the Middle East, sought to improve the usability of its mobile app and desktop site to create a more seamless shopping experience. They engaged the vendor, Digital of Things, to conduct in-depth usability testing to identify best practices and potential pain points throughout the customer journey, from product search to checkout.

Digital of Things implemented a tailored usability test with a diverse group of Noon's target users. Their solution involved observing shoppers complete specific tasks, which revealed key insights into search behavior, trust factors, and a minor pain point with coupon code application. The vendor delivered a detailed report that provided Noon with the actionable findings needed to make positive, user-friendly changes to its platform.

Noon