Case Study: AW Rostamani Group drives a seamless automotive customer experience with Digital of Things

AW Rostamani Group streamlines 7 key app flows with Digital of Things

The AW Rostamani Group (AWR), a UAE-based family-owned business, needed to digitally transform its customer experience for automotive owners. Their existing AWR Connect app was not user-friendly and failed to integrate all of their automotive brands and services. Their challenge was to increase customer adoption, generate leads, improve retention, and reduce operational costs like call center load. They engaged the vendor Digital of Things to achieve these goals.

Digital of Things implemented a comprehensive UX strategy following a double-diamond design process. This involved extensive stakeholder workshops, field research, and usability testing to redesign the app. The solution integrated all of AWR's automotive services into a single, intuitive application, enabling customers to manage everything from car servicing and sales to insurance. The new app delivered by Digital of Things is designed to significantly increase customer engagement, adoption rates, and retention while generating more leads for the business.

AW Rostamani Group (awr)