Case Study: Winter Wonderland achieves 10.45x ROAS with Digital NRG's multi-channel marketing strategy

Winter Wonderland achieves 10.45x ROAS with Digital NRG

Digital NRG was hired by Winter Wonderland, a seasonal event, to manage its digital marketing. The challenge was to prove the value of a first-time significant digital ad spend, drive ticket sales and revenue beyond the previous year's 90,000 visitors, and do so within a limited geographic area while also overcoming a user-unfriendly website.

Digital NRG implemented a multi-channel strategy focusing on META, PPC, TikTok, and Klaviyo, supplemented by Pinterest, Spotify, Programmatic, and YouTube. They optimized the website's UX and SEO for better conversions and implemented accurate tracking. The vendor's efforts achieved a remarkable 10.45x return on ad spend (ROAS) for the client.

Winter Wonderland