Case Study: Bristol City F.C. and Bristol Bears increase attendance and revenue with Digital NRG

Bristol Bears and Bristol City F.C return £7.50 for every £1 spent with Digital NRG

Digital NRG worked with Bristol City F.C. and Bristol Bears to help the clubs overcome challenges like budget constraints and increased competition to break attendance records and drive revenue growth. The clubs aimed to achieve season ticket targets, boost merchandise sales, and win new long-term audiences.

The solution involved a data-led paid media and social strategy from Digital NRG. They executed highly targeted campaigns using audience segmentation, launching 85 campaigns with 531 tailored creatives across channels like META and Google. Digital NRG's approach drove record-breaking attendance figures and delivered a significant return, generating £7.50 for every £1 spent on advertising.

Bristol Bears and Bristol City F.C