Case Study: Bristol & Avon Group boosts conversion rates with Digital NRG PPC campaigns

Bristol & Avon Group boosts conversion rate by 52% with Digital NRG

The Bristol & Avon Group sought to generate high-value project enquiries worth over £200,000 for its aggregate, muck away, and land remediation services. They partnered with Digital NRG to implement a performance-led PPC strategy aimed at driving these quality leads without specific initial KPIs.

Digital NRG executed a multi-faceted PPC approach including brand protection, geo-targeted prospecting, competitor targeting, and remarketing. This strategy successfully increased the Bristol & Avon Group's conversion rate by 52% year-over-year while also achieving a 19% year-over-year decrease in cost per lead, ensuring a strong return on investment.

Bristol & Avon Group