Case Study: Appliance World achieves 34% more add-to-carts with Digital NRG

Appliance World boosts add to carts by 34% with Digital NRG

Appliance World, a large UK online appliance retailer, faced the challenge of driving high-intent traffic while maintaining strict ROAS targets in a competitive market. Their challenges were compounded by a complex migration from Magento 2 to Shopify, which required a complete rebuild of their Google Shopping feed. Digital NRG was tasked with overcoming these obstacles to boost visibility and drive growth.

Digital NRG implemented a strategic solution that included restructuring Performance Max campaigns to focus budgets on top-performing products and launching targeted search campaigns to highlight the client's unique selling points, like nationwide delivery. This approach successfully increased adds to cart by 34% while also decreasing the cost per click and improving the overall quality of traffic, ensuring profitability was maintained.

Appliance World