Case Study: a major broadcaster of tennis sports content accelerates captioning turnaround with Digital Nirvana Trance

Major Broadcaster of Tennis Sports Content cuts captioning turnaround to 30 minutes with Digital Nirvana

a major broadcaster of tennis sports content, the national governing body for tennis in the United States, faced a challenge with its time-consuming and inefficient captioning process. Their previous method involved manually copying third-party transcripts into Adobe Premiere Pro, a task that took hours per video. To speed up turnaround times and free up its technical team, the organization turned to Digital Nirvana for a solution.

Digital Nirvana implemented its AI-powered Trance captioning solution, which automates the workflow. Video technicians simply drag a video to a hot folder, and the system automatically generates an accurate transcript, validates it, and burns the captions into the video before returning it to the Premiere Pro timeline. This solution from Digital Nirvana reduced the captioning time for an average video from several hours to just 30 minutes, significantly improving efficiency.