Digital Next
24 Case Studies
A Digital Next Case Study
WestLab Salts, a leading UK bath salt company, wanted to reduce its reliance on B2B sales by capturing a greater share of the B2C market. Their challenge was to increase website traffic, boost brand awareness, and grow direct consumer revenue. They approached Digital Next for assistance, primarily engaging their SEO services.
Digital Next implemented a strategy focused on SEO and created a 'Knowledge Hub' to educate consumers. This approach led to a 148% increase in Google keyword rankings and a 175% rise in organic traffic. Ultimately, Digital Next's work generated over 300 quality leads and drove a 600% increase in overall website revenue for WestLab Salts.