Case Study: Veriphy boosts lead volume with Digital Next

Veriphy increases lead volume by over 52% with Digital Next

Veriphy, a UK-based software company providing anti-money laundering and compliance solutions, faced a significant challenge when their Google Ads account was blocked, preventing them from advertising and generating inbound leads for their sales team. After several other agencies failed to resolve the issue, they turned to vendor Digital Next for help with their paid search strategy.

Digital Next worked closely with Google over a three-month period to successfully get the account approved. Their solution included thorough keyword research and the implementation of new campaign types like Performance Max. This strategy resulted in the account running smoothly for over two years, with Digital Next delivering an over 52% increase in lead volume and a significant improvement in lead quality, which led to more conversions.

Veriphy