Case Study: Perfume Direct achieves top UK fragrance retailer status with Digital Next

Perfume Direct grows to nearly 20,000 page 1 keywords with Digital Next

Perfume Direct, a leading online retailer of affordable fragrances in the UK, partnered with Digital Next to achieve its goal of becoming the country's number one fragrance retailer. The challenge was to significantly increase the company's online visibility and search engine presence to drive growth.

Digital Next developed and implemented a comprehensive digital strategy for Perfume Direct, combining scalable SEO, PPC, and Paid Social Ads, followed by Digital PR campaigns. This strategy resulted in millions of new search engine ranking positions, with nearly 20,000 keywords reaching page one on Google. The campaign generated a monthly organic search volume exceeding 9 million, establishing Perfume Direct as a dominant online retailer for key search terms like "cheap perfume."

Perfume Direct