Case Study: One Click Plants boosts revenue with Digital Next's Paid Social strategy

One Click Plants generates over £400k in platform revenue with Digital Next

One Click Plants, a family-run online garden center, sought to expand its digital marketing strategy beyond its successful SEO and PPC efforts. They required a new channel that would complement existing activity, support the full customer journey, and create a scalable route to increased revenue. The vendor, Digital Next, identified Paid Social advertising through Meta as the next key opportunity for growth.

Digital Next implemented a full-funnel Meta strategy that worked alongside ongoing SEO and PPC to create a cross-channel halo effect. Their approach used targeted ads to build awareness and then retarget engaged users, while also refining the client's user-generated content style. The results were significant, generating over £400,000 in platform revenue, reaching 2.3 million potential customers, and achieving a 3.34 return on ad spend. This strategy helped Digital Next solidify One Click Plants as a leading online destination for garden plants.

One Click Plants