Case Study: Essilor achieves 3.2 million reach with Digital Next

Essilor reaches 3.2 million people with Digital Next

Essilor, a global leader in ophthalmic lenses, came to vendor Digital Next with the challenge of launching a paid social campaign to raise awareness for their Crizal Drive lenses and drive traffic to their website and optician finder tool.

Digital Next developed video, carousel, and single-image ads for Facebook, targeting several segmented audiences and utilizing lookalike and remarketing campaigns. The solution successfully reached over 3.2 million users, generated 164,000 link clicks, and drove over 6,000 searches on the optician finder, exceeding initial expectations for a highly successful campaign.

Essilor