Case Study: Decathlon doubles mountain bike sales with Digital Next SEO

Decathlon doubles mountain bike sales with Digital Next

The sporting goods retailer Decathlon sought to increase its online sales of mountain bikes through search engines. They partnered with the vendor Digital Next, which implemented an SEO strategy to address this challenge.

Digital Next developed a targeted outreach program, creating a guide to the best UK bike tracks and building relationships with top bloggers in the space. This strategy resulted in a 50% increase in organic traffic, a significantly improved backlink profile, and a doubling of online mountain bike sales for Decathlon.

Decathlon