Case Study: The Deck Store achieves 36% higher ROAS with Digital Neighbor's Google Ads optimization

The Deck Store improves ROAS by 36% with Digital Neighbor

The Deck Store, an eCommerce retailer in the competitive outdoor living space, faced rising Google Ads costs and inconsistent performance. They partnered with vendor Digital Neighbor to optimize their paid media strategy, aiming to reduce wasted spend, improve efficiency, and drive higher-quality leads without harming their organic search performance.

Digital Neighbor rebuilt the account structure, focusing Google Search campaigns on high-intent, product-driven keywords and leveraging Performance Max campaigns. This strategic shift, combined with smarter budget management, reduced ad spend by 30% year over year while improving return on ad spend (ROAS) by 36%. The Decking campaign alone generated nearly 70% of total paid revenue, demonstrating the solution's effectiveness in driving measurable growth for the customer.

The Deck Store