Case Study: Syniverse boosts organic visibility with thought leadership content from Digital Neighbor

Syniverse boosts organic traffic to nearly 1,000 sessions per month with Digital Neighbor

Syniverse, a global SaaS technology company specializing in communications, faced a challenge with its organic visibility. Despite its market expertise, its website lacked the authoritative content needed to establish its authority, particularly for its cloud-based communication offering, CPaaS Concierge. To address this, they partnered with the SEO agency Digital Neighbor.

Digital Neighbor implemented a strategy involving a competitive content audit, in-depth keyword research, and SEO content development. This approach led to the creation of high-quality, evergreen thought leadership content. The results were significant, with one article on CPaaS generating an estimated 800 organic sessions per month and earning natural backlinks years after publication. A subsequent blog campaign on SMS and MMS messaging increased the blog's organic traffic from 100 to nearly 1,000 sessions per month, establishing Syniverse as an authority in the space.

Syniverse