Case Study: Pursuit Family Law boosts leads and SEO visibility with Digital Neighbor

Pursuit Family Law increases leads 67% with Digital Neighbor

Pursuit Family Law, a boutique family law firm specializing in complex and bilingual cases, faced the challenge of establishing a digital presence in a competitive market. With a new firm and minimal online authority, they needed to compete for high-intent clients searching for their specific niche services. They partnered with Digital Neighbor for a comprehensive solution involving search engine optimization (SEO), including a website rebuild, local SEO, and content strategy.

Digital Neighbor implemented a focused SEO strategy built around the firm's unique positioning, targeting keywords for complex divorce issues, Mandarin-speaking clients, and international assets. This approach resulted in a 1,945% increase in relevant SEO impressions and a 51% increase in unbranded organic clicks. Most importantly, monthly leads increased by 67%, with 25% of those new leads converting into paying clients, enabling the firm to expand its team.

Pursuit Family Law