Case Study: Decks & Docks Lumber Co boosts PPC performance with Digital Neighbor

Decks & Docks Lumber Co boosts Google Ad impressions 2,176% with Digital Neighbor

Decks & Docks Lumber Co hired Digital Neighbor to increase its digital visibility and outrank competitors in search engine results pages. The challenge was to reinvigorate an existing SEO strategy and boost lead generation for the marine construction supplier.

Digital Neighbor implemented a four-prong strategy combining SEO optimization with new pay-per-click (PPC) initiatives, including local search ads and Performance Max campaigns. The results were significant, with Google Ad impressions increasing by 2,176%, clicks by 78%, and conversions by 120% year-over-year. The vendor's strategy also improved CPA by 39% and CPC by 25%, delivering a strong return on investment.

Decks & Docks Lumber Co