Digital Neighbor
26 Case Studies
A Digital Neighbor Case Study
Associates Home Loan of Florida engaged the vendor Digital Neighbor to create a video content marketing piece. Their challenge was to produce a short video that clearly explained their complex financial services without being overly technical or expensive to create, a task made more difficult by the need for safe filming during the COVID-19 pandemic.
Digital Neighbor addressed this by scripting a versatile video focused on a single core message using accessible language. The solution was created quickly and safely by utilizing existing photography and stock footage instead of a live shoot, eliminating health risks and production costs. The resulting video was deployed on the client's YouTube channel and homepage, and its broad message made it suitable for use across social media and advertising channels.