Case Study: The Photo Studio achieves 8,200 leads with Digital Minds Group

The Photo Studio surpasses 6,000 leads in 3 weeks with Digital Minds Group

The Photo Studio engaged Digital Minds Group to scale their business and drive bookings by tapping into a new, older demographic for their Mature Model Search campaign. The challenge was to attract leads from audiences aged 35 and over, who had historically been more expensive to acquire, and to break the stereotype that fashion shoots are only for the very young.

Digital Minds Group implemented a full-funnel digital strategy using performance creative and a test and learn methodology. This approach successfully surpassed the client's lead goal, delivering 8,200 leads against a target of 6,000. Digital Minds Group achieved 119% month-on-month lead growth while also improving cost per lead by 30%.

The Photo Studio