Case Study: The Access Group achieves 207% growth in non-branded keyword rankings with Digital Minds Group

The Access Group grows non-branded rankings 207% with Digital Minds Group

Digital Minds Group was engaged by The Access Group, a global leader in business software solutions, to broaden its digital footprint and grow its customer base in the APAC region following a strategic acquisition. The challenge was to drive growth in leads and expand the reach of organic search for their newly consolidated software portfolio.

The solution implemented by Digital Minds Group involved an audience deep dive and the execution of a full-funnel content plan. This strategy included extensive keyword research, content cluster creation, and landing page optimization. The results were significant, with a 207% increase in non-brand ranking breadth, an 83% rise in website traffic, and a 130% growth in lower-funnel leads generated through SEO.

The Access Group