Case Study: Nine achieves strong audience growth with Digital Minds Group SEO migration support

Nine boosts audience 64% with Digital Minds Group

Digital Minds Group was engaged by Nine to manage SEO during a complex business transformation and domain migration. The challenge was to execute a flawless migration strategy to minimize the risk of losing search traffic for their portfolio of web properties, which included Nine.com.au and the streaming service 9Now.

The solution from Digital Minds Group involved a meticulous four-phase plan covering risk assessment, migration planning, execution management, and post-launch evaluation. This resulted in impressive audience growth for Nine, with Nine.com.au surging to 4th in Nielsen’s digital news rankings and achieving a 64% increase in audience from the previous month, representing an additional 2.75 million users.

Nine