Case Study: Mustard Made grows global D2C revenue with Digital Minds Group

Mustard Made boosts global revenue 54% with Digital Minds Group

Mustard Made, an Australian startup specializing in stylish storage lockers, faced the challenge of growing its direct-to-consumer online sales amidst competition from its own stockists and major retailers. They engaged Digital Minds Group for a performance media strategy to establish a stronger eCommerce presence and drive global growth in key northern hemisphere markets.

Digital Minds Group implemented a full-funnel marketing solution, optimizing search strategies and utilizing test-and-learn automation. This approach significantly boosted Mustard Made's direct revenue, with increases of 72% in the UK, 174% in Europe, and 86% in the US within just three months, achieving 41% above their global revenue target.

Mustard Made