Case Study: Luxury Escapes achieves ROAS growth and revenue recovery with Digital Minds Group

Luxury Escapes boosts ROAS 26% with Digital Minds Group

Luxury Escapes, an Australian travel company, faced immense challenges during the Covid-19 pandemic with international borders closed and travel restricted. Digital Minds Group was tasked with helping them navigate the crisis, plan for recovery, and maintain audience connection.

Digital Minds Group swiftly pivoted its media strategy, implementing a series of rapid test campaigns in Paid Search. They used highly segmented creative focused on the domestic market and leveraged analytics for precise geo-targeting. The campaign surpassed its Return on Ad Spend (ROAS) target by 26% and helped return total business revenue to 2019 levels, also winning a prestigious APAC Search Award.

Luxury Escapes