Case Study: Kip & Co achieves 27% revenue growth with Digital Minds Group

Kip & Co lifts revenue 27% YoY with Digital Minds Group

Digital Minds Group partnered with Kip & Co, an Australian lifestyle brand known for colorful homewares and apparel. The challenge was to refine their full-funnel digital media strategy to drive growth. With a flat year-over-year budget and a heavy focus on ROI for key sales periods, the goal was to deliver immediate results and long-term growth by expanding their customer base and improving overall marketing effectiveness.

The solution involved a complete restructure of their digital media accounts, moving from generic campaigns to a segmented approach focused on their key product categories. Digital Minds Group also improved audience segmentation to target new customers and leveraged performance insights to create fresh, resonant creative. As a result, over a four-month period, they drove a 27% year-over-year revenue increase, surpassing the 16% target, while also decreasing ad spend by 2%, leading to a 30% increase in return on ad spend.

Kip & Co